If you have special events coming up, regular promotions or classes, anything you want your customers to know about, then an events calendar is vital to your website's effectiveness.

An events calendar can also encourage people to keep looking at your site. If they want to know about events or promotions then they will look to see what's available. And you can use this chance to tell them about new products etc. You could even use a calendar as the focal point of a community site, to keep people coming back to connect with their friends or colleagues.

At Enspyre we even use a shared calendar (restricted access) so that everyone can see what everyone else is scheduled to be doing. It's great for keeping track of available times for meetings, monitoring salespeople, and even scheduling use of meeting rooms etc. Everyone has a diary, and putting it online makes it more powerful.
 

There is a range of calendar solutions available.

Some offer restricted access, multiple-user facilities that are ideal for managing an organisation. Others are more suitable for community-basedsites where your members may be permitted to add events of their own - if you allow them to.

Or you may simply add a calendar that lists upcoming events on your frontpage - and provides a sign-up form so that people can register to attend.